A collection of projects completed in 2021 for various clients from Campbell, California to Nashville, Tennessee.
Downtown Campbell Business Association
Wine Walk Ad Design
I was commissioned by the Downtown Campbell Business Association to revamp their Wine Walk advertising posters. Maria, owner of Besties Boutique proposed this idea to me after I completed design projects for her. The old poster was dated and the Downtown Business Association wanted something fresh and attention grabbing, as well as simple and representative of local wine drinkers of all ages.
I was drawn to color blocked illustrations when designing this in late 2021. I included some selective highlights to add dimension and the hierarchy of color that places elements in the background to foreground.
In May of 2021, my best friend, Rachel Summer Neto or to me "Summer," asked if I could help her with some branding for her business. She hosted a fitting popup with her custom designs inspired by the women in her life, where she took measurements and later made the swimsuit for her customers.
The hibiscus flower has been a motif for her business since she started, so I created designs with that as the main inspiration. Summer very clearly has love for the season summer and vibrancy, and it shows through the fabrics she chooses for her designs. She champions body types of all shapes and size. Her designs bring smiles to all her customers.
I drew all my inspiration for the branding elements she needed from the suits she makes and the warmth she brings to her creative process.